Exley Chemical Case Analysis Essay -- Business Analysis

Exley Chemical Case Analysis IntroductionThe purpose of this analysis is to offer insight into difficulties experienced by Exley Chemical Company. Case analysis will provide an objective view of the identified problems (both macro and micro), the causes, affected systems, alternatives and recommendations. In a collaborative effort, this spread over reflects multiple observations and opinions regarding the case analysis.AnalysisI. Problems A. Macro Lack of coordination inside the companies operationsDecrease in sales and profits.Operational conflicts within the major departmentsThis type of anatomical structure is inappropriate for this companyThere is no uniformity of command B. Micro The coordination between marketing and the new proceeds information department was insufficient. The Product development ha d problems with marketing.The Product manager quarrels with the marketing departmentProduct manager was unsuccessful in coordinating the activities. The company was having difficulties in producing a team concept within the departments.II. Causes Implementation of separate division to handle product development has disrupted the previous cohesive interaction between prior existing divisions. New product development division has taken on a life of its own, opting to market its new developments instead of passing the new products to the other divisions to handle their usual responsibilities.In spite of its independence of other teams with regard to product development and marketing, the new division still need... ...the training and developments (Brown & Harvey, 2006). In this situation, every manager needs to turn over dialogue with the marketing department. This action, alone, will set into motion changes that would be expected to aid the sales and revenue of their respective pr oducts (Blanchard & Thacker, 2004). ReferencesBrown, D. & Harvey, D. (2006). An experiential approach to organization development. (seventh edition). top(prenominal) Saddle River, NJ Pearson learner Hall.McNamara, C. (1999). Business planning. Retrieved on 26 October 2006 from www.NonProfitOffice.com Dagmar & Oliver Recklies. (2006). Themanager.org. Retrieved on 26 October 2006, from http//www.themanager.org/Strategy/Change_Phases.htm Blanchard, P.N. & Thacker, J.W. (2004). Effective training systems strategies and practices. (2nd Edition). Upper Saddle River NJ Pearson Prentice Hall.